Wahu
Project Overview.
Wahu is an electric fleet startup based in Ghana, Africa. They aim to empower everyday Ghanaians to live their lives with freedom – by providing them with affordable electrical vehicles that are purpose built by Ghanaians for Ghana.
Our challenge was to bring refined western branding techniques to this underserved market and set them up for success for bike and beyond.
Skillsets:
- Branding
- Web Development
Proposition Development.
We kicked off creative with a workshop – getting all our best minds together. We then ideated 3 initial creative territories and the client chose their preferred – a forward-focused, minimalist approach with dramatic pops of colour and stark black & white photography. We then developed the territory into a refined concept, that then became the Wahu brand.
We developed a brand and visual identity that would capture the feeling of unbridled freedom – a brand that screams joy and purpose.
Developing a Brand Identity.
At the core of the brand kit sat a unique design device – a series of dynamic ‘waves’ that could be cropped to different levels – bringing to life the ‘freedom’ aspect of the brand.
Designing the Building Blocks.
We got to work, building out the essential components of the Wahu brand – including but not limited to messaging hierarchies, TOV guides, colour palettes, logo and emblem treatments, moving image assets and photography guides.
Cross-channel Rollout.
Wahu needed a brand identity that would work on and offline. To support this we built a suite of assets to support a cross-channel marketing rollout.
Building a World Class Digital Experience.
A core part of the brand activation was their website. Working alongside their in-house development we set about imagining a website design that felt as dynamic as their bikes. This included workshops that covered the look and feel as well as the interactivity, and micro animations to boost the overall customer experience.
Website Strategy.
We develop our websites in tandem with the brand – beginning as soon as the strategy phase comes to a close. Our web strategy traditionally includes a CX workshop, tech evaluation and creative kickoff.
We then develop up to 3x creative ‘concepts’ for how the site might look and feel as the brand identity evolves.
Bringing the site to life with animation.
As always it’s the little touches that count when it comes to web design. Across the site as a whole, we balanced performance with beautifully designed assets, use of language and interactivity.
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