Birchstone.
Project Overview.
Birchstone is a new, challenger financial services firm, founded on the belief that there must be a better way to deliver risk management solutions.
Lava were brought on to develop a unique brand proposition, visual identity and website in this highly competitive sector.
Skillsets:
- Branding
- Web Development
Proposition Development.
Following our proven brand strategy model, we recognised that Birchstone’s offering is ultimately about more than just personal service – it’s about being an innovative, trusted extension of their client’s team.
Risk management is not only about risk mitigation, but about opportunity. By understanding more about a clients needs and financial position, the right balance of risk and performance can be found.
We recognised that it was time to bring to market a new category. One built on credible experience and proven methods, but with data-informed decision making and a unique partnership approach baked in.Â
At Birchstone this is now called ‘Connected Treasury’. A symbiotic relationship between client and Birchstone, connected by deep data, a unified process and shared ambition to make risk management a strategic advantage.
Developing a Brand Identity.
The logo and visual language were designed to represent the symbiotic relationship between Birchstone and their clients – two halves of the same whole. ‘Connection’ in this case is not about complex nodes, as so often seen in financial services, but a simple, even partnership.
Designing the Building Blocks.
Photographic assets and colours would enable us to capture the character of the organisation – Warm and unpretentious while still bringing vibrancy and ambition.
Cross-channel Rollout.
Birchstone needed a brand identity that would work on and offline. To support this we built a suite of assets to support a cross-channel marketing rollout.
Building a World Class Digital Experience.
Birchstone are a fundamentally different offering in this hugely competitive space. It therefore felt natural to explore an unexpected, yet still effortless web experience.
Website Strategy.
The team wanted to tell a unique story on each page, to support this we introduced the horizontal scroll. This encouraged exploration while allowing us the opportunity to integrate a host of micro-interactions, animation and seamless navigation.
Bringing to site life with animation.
As always it’s the little touches that count when it comes to web design. Across the site as a whole, we balanced performance with a range of animations that really help elevate the site.
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