Overview.
It was an absolute pleasure working with the team over at the The Time and Sunday Times to help create a fresh new identity for their sports journalism team. Simple & elegant was the brief, so our team set about crafting a set of classy CGI idents to help promote this world famous brand.
Production.
Treatment.
Building on the original colour scheme and creative concept, we elevated the creative execution from stylised 3D assets to a full CGI lock up for these eye catching idents.
